Insights
Thinking on AI, strategy and structure
Practical perspectives from inside media and technology organisations — not theory, not thought leadership for its own sake.
·6 min
The EU AI Act timeline moved. What applies to you now?
The Digital Omnibus deferred high-risk duties to December 2027 — but transparency obligations have applied since August 2026.
EU AI Actcompliancegovernance
·5 min
How do you write a homepage a machine can understand?
AI systems read your homepage looking for a plain statement of what you do. Here is how to write one — with a worked example that scored zero.
GEOAI visibilitycopywriting
·7 min
Why do AI initiatives stall on structure, not technology?
Most AI pilots do not fail because the model was wrong. They fail because nobody owned the decision, and the organisation had no route from pilot to production.
AI transformationproduct organisationstrategy
·6 min
What is generative engine optimisation (GEO)?
GEO is the practice of making your business visible and recommendable to AI systems like ChatGPT, Claude and Perplexity. Here is what actually drives it.
GEOAI visibility