AI Strategy & Transformation
The work before the AI work.
Zapheron helps media and technology organisations get strategy, structure and AI visibility right — the things that decide whether AI succeeds, long before you pick a tool. Led by an operator with a decade inside one of the Nordics' most complex media and technology businesses.
Where AI will land — and where it will stall
15 questions across five pillars: data, process, integration, governance, outcomes. The honest starting point before any AI initiative.
Take the AI Readiness Assessment →Is AI recommending you — or your competitor?
21 instant checks on how ChatGPT, Claude and Perplexity see your business, with a prioritised plan to fix what's blocking you.
Check your AI visibility →Strategy fails in structure
13 questions on how your product organisation really works — ownership, decisions, delivery. Get a maturity level and where to fix first.
Assess your product org →Six free tools, one path — see the full journey →
Why Zapheron
Operator credibility
A decade inside one of the Nordics’ most complex media and technology businesses — eight of those years building and leading TV product development across every screen. Not consulting around the problem. Having owned it.
Structured method
Frameworks for the decisions that shape everything after them: build vs buy, org design, AI readiness, go-to-market. Delivered with commercial clarity, not slideware.
Media & technology depth
Streaming, platforms, multi-vendor ecosystems, product organisations under pressure — the environments where Zapheron’s methods were forged, and where they work best.
Who we work with
Two audiences, one perspective — from someone who has sat on both sides of the table.
For broadcasters, telcos and streaming platforms
Platform modernisation, AI adoption and org transformation — usually at the same time, usually with legacy constraints in the way.
For operators →For technology suppliers and platform providers
Reaching operator decision-makers, differentiating in a commoditising market, and making the shift from project to SaaS revenue.
For vendors →Start with a free AI visibility score
Find out whether AI systems like ChatGPT, Claude and Perplexity recommend your business — or your competitor. 21 checks, instant, free.
Check your score →Brigita Brjuhhanov
Founder, Zapheron
Ten years inside a leading Nordic media and technology business — eight of them building and leading TV product development, from strategy and engineering management to multi-vendor partnerships across STB, OTT and Smart TV. Now helping organisations do the work before the AI work.
Frequently asked questions
What is generative engine optimisation (GEO)?
GEO is the practice of making your business visible and recommendable to AI systems like ChatGPT, Claude and Perplexity — the way SEO did for search engines. It covers structured data, content clarity, and the trust signals AI models look for.
What is AI visibility?
AI visibility is whether AI assistants mention and recommend your business when people ask them for recommendations in your category. It can be measured — Zapheron’s free scorer runs 21 checks in seconds.
What does an AI strategy consultant do?
Helps an organisation decide where AI creates real value, whether its data, processes and structure are ready, and how to move from pilots to production — before committing budget to tools.
Latest thinking
All insights →Start the conversation
A free assessment or a 30-minute call — either way, you leave knowing where you stand.